The four-day Feast of the Blessed Sacrament celebration draws more than 300,000 visitors to New Bedford.
The wine, which has a 19 percent alcohol content, is imported in wooden barrels by the committee under an exclusive arrangement with the island of Madeira.
The festival will still sell three-ounce and seven-ounce cups of the wine, which has been a staple during the 92-year history of the feast.
The feast committee also will continue requiring wine purchasers to wear wrist bracelets on which vendors mark their intake, and will move the sellers to a central location, the AP reports.
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