Actor Michael Douglas knows the more than 2,340 attendees at the World Economic Forum can move mountains and make mounds of money. But a little star power be it Bono, Brangelina or even songwriter Peter Gabriel never hurts either. "It's an impressive group, to say the least, that covers a broad spectrum," he said, adding that the free-flow nature of the event promotes dialogue in a friendly environment.
"People seem to let their hair down a little bit and loosen their ties. And there is a lot of give and share that's going on both in front on the panels and behind," he told The Associated Press. "So it's a learning experience for me and, I guess my from end, I hope they will recognize as they have from Bono's efforts and others, that many of us on the entertainment side can talk about the issues," Douglas added.
As for using celebrity to advance causes, Douglas said that can be a double-edged sword. "We obviously help fundraising a whole lot, and as spokespersons you bring the issue on the table as a message of peace from the United Nations talking about disarmament, in particular areas (like) weapons of mass destruction, nuclear disarmament," he said. "People tend to get an audience from television when celebrities are involved. That helps. The danger is when you get in over your head and then you lose your credibility", reported AP.