Naspers Ltd., agreed to buy Internet auctioneer Tradus Plc for $1.91 billion to tap growth in Eastern Europe.
Naspers is a South Africa-based multinational media company with principal operations in electronic media (including pay-television, internet and instant-messaging subscriber platforms and the provision of related technologies) and print media (including the publishing, distribution and printing of magazines, newspapers and books, and the provision of private education services).
Naspers’ most significant operations are located in South Africa, from where it generates approximately 72.7% of its revenues, but other significant operations located elsewhere in Sub-Saharan Africa, Greece, Cyprus, the Netherlands, the United States, Thailand and China.
Tradus is an online auction company that operates in Europe and the UK. Tradus plc (formerly QXL ricardo plc) is a publicly traded company with its shares listed in London as part of the FTSE 250 (TRAD.L). The company operates across Europe using many different brands.