Male population of the city of Sibay (Bashkiria) is in panic: now, there is “Lady Taxi” in the city. The question is about taxi service, where there are only woman drivers who cater only for ladies. Every tenth trip in the Lady Taxi is free. It looks like sexual discrimination, though this kind of taxi service organization has obvious pluses for the customers and it is therefore profitable for the business organizers. Initially, this kind of taxi service appeared in Ural, in the city of Magnitogorsk. It was almost one year ago. Since that time, it is growing more and more popular every day. And I explain you why. Lady driver would not flirt with lady passenger, She hardly would practice reckless driving to show her high class and to amaze the passenger. Moreover, it is traditionally more cozy in the woman’s taxi, than in that one driven by her male colleague.