It is expected that representatives of the stronger half of mankind are to spend the most money on Christmas presents. According to research conducted by the British company BMRB Dynamic Marketing, males of the age from 16 to 34 are most lavish when it comes to Christmas presents, especially those males maintain romantic relations with their women for over two years but live separately from them. Women who have been married for more than twenty years, and who have no children, spend the least on Christmas presents. This research revealed that the longer your relationship with your partner, the less you spend on Christmas presents. For instance, British couples that have been together for one to two years spend 101-200 dollars on average for Christmas presents. Yet, they spend 51-100 dollars on presents if their relationship lasts for more than two years. If couples have children, romantic presents are more often substituted with those that can be used for house work, more practical presents.
As the research showed, women have absolutely no chance of receiving sexy lingerie as a Christmas present if they have been married for more than 20 years. Only 20% of men buy lingerie for their women after five years of being together, and only two percent buy such things after 20 years of close relations with their women.