The congress of associations of innovative cities of Russia takes place in the city of Plyos, the Ivanovo region of Russia. The discussions held on October 25 and October 26 will be devoted to the marketing of territories. The event is important for dynamically developing cities of the country.
The city of Plyos was selected as a basis for the development of the tourism cluster. The city has become a recognizable brand not only in Russia but also in foreign countries during a short period of time. The city is also a part of the target program of inbound tourism. The federal government has appreciated a new conceptual approach to tourism.
A question naturally arises as to why Plyos was taken as the basis for the development of the tourism cluster in the Ivanovo region, and why the city has received the federal support through the entry into the target program for the development of domestic inbound tourism. It is believed that the city has received the funding owing to the attention from high-ranking government officials, intellectuals and representatives of big business, who often visit the city. It is not true to fact, because there are many other historically interesting and iconic places in the country that top officials visit.
As for Plyos, the federal government has appreciated a new conceptual approach to tourism, which was presented in the program for the development of this city on the Volga River, Ivanovo Region Governor Mikhail Men believes. According to him, Plyos is just a pilot project. "We will not stop on this project, we will be submitting new bids to enter adequate federal programs.
"Responsible Tourism" places the main focus not only on the construction of a single tourist complex. The project targets gentle and at the same time thorough improvement of neighborhoods by preserving historical image of territories. The marketing of territories is one of the main components of success of the tourist development of the cities within the scope of "Secret Russia" project. Plyos in the Ivanovo region is a a pilot project that can serve as a competent example for the development of the tourist industry of the country.
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