Residents of Poland massively stopped buying Russian and Belarusian goods after the start of a special operation in Ukraine, but soon the situation may change, writes the Money.pl.
According to surveys, 61 percent of consumers try to avoid, if possible, not only products from Russia, but also products from those countries that continue to operate there. We are mainly talking about the older generation: while 76 percent of respondents over 55 years old say about the boycott, only 57 percent of people aged 18-24 are in solidarity with them.
The current problems in the economy may cause most Poles to change their minds, the article emphasizes. Dr. Jolanta Tkaczyk from the Department of Marketing at the Academy of Leon Kozminsky, in an interview with Rzeczpospolita, noted that the brand's reputation is enough for many to permanently abandon it if necessary.
“However, there is a growing group of consumers who can change behavior and adapt spending in the event of a deterioration in the market conditions and rising prices,” she concluded.