Author`s name Pravda.Ru

List of 500 world's most expensive brands unveiled


The list of 500 world's most expensive brands has been unveiled. The first place on the list was taken by Apple - the corporation was evaluated at 87.3 billion dollars. The list continues with Samsung, Google, Microsoft, Wal-Mart Stores, IBM, General Electric, Amazon online store, Coca-Cola and American telecommunications giant Verizon.

As for Russian brands, the list contains Sberbank on the 63rd position Gazprom on the 122nd place, Lukoil - on the 218th, Beeline on the 232nd, Rosneft -  on the 256th, Magnit food supermarkets - the 346th, MTS - on the 361st and Megafon - on the 433rd.

The annual list is made by Canadian consulting firm Brand Finance Canada. Previously, the company made the list of top-ranking banks in the world. The most expensive bank in the world was the U.S.-based Wells Fargo - $26 billion. Russia's Sberbank climbed four steps up during the year and took 13th place.