General Motors launched "Let's Do This" extreme advertising campaign a week ago to promote its new Chevrolet Sonic/Aveo street car. The company released a stunning video of the new car skydiving. The car was sent flying to shoot the commercial under the slogan "The sky was the limit."
On September 22, a Chevrolet Sonic was parachuted in a company of several skydivers. The stunt was performed above the Arizona desert. The commercial says that sky is no longer the limit for modern cars.
The unusual PR campaign is supposed to raise interest with younger audiences of potential customers, the GM administration believes.