Crocs names Rush Hammer chief financial officer, treasurer

Rush Hammer was named chief financial officer, treasurer and senior vice president of finance, effective immediately by Crocs Inc.

Photo: Crocs names Rush Hammer chief financial officer, treasurer

Previously he was the chief financial officer and corporate vice president of the Home Solutions Business at Motorola Inc.

Crocs Inc. is an American company founded by Lyndon "Duke" Hanson, Scott Seamans, and George Boedecker in July 2002. Based in Boulder , Colorado , the firm was created to market a lightweight plastic shoe first developed and manufactured by Foam Creations Inc. of Quebec, Canada.

Originally intended as a boating/outdoor shoe because of its slip-resistant, non-marking sole, Crocs introduced its first model, the Crocs Beach , in November 2002 at the Ft. Lauderdale Boat Show, selling out the 200 pairs produced at that time.

Despite only a small marketing campaign, Crocs became popular in the United States and elsewhere because of word-of-mouth praise for their comfort, bright colors, light weight (about six ounces), and unique design.

As of 2007, the product line has remained popular, indicated by high sales growth, and has the characteristics of a sustained fad, with both ardent support and disapproval.