InterActiveCorp appoints new chief executive of

By Margarita Snegireva. IAC/InterActiveCorp said on Wednesday that company executive Jim Safka would become chief executive of its search unit, its latest executive shift ahead of a major restructuring.

Safka's appointment is effective immediately, IAC said. He will also retain his role as CEO of Primal Ventures, an investment arm of Internet conglomerate IAC.

IAC/InterActiveCorp is an American media conglomerate which operates diversified businesses in sectors being strongly influenced by the internet. IAC has more than 60 brands, operated by approximately 20,000 employees in 28 countries. The Chairman and CEO is businessman Barry Diller.

In 2006, IAC began its move from a holding company to an operating company by establishing the position of President and Chief Operating Officer and appointing LendingTree founder Doug Lebda to the position. Also in 2006, IAC Programming, a content business combining the internet with traditional programming, was formed, and Michael Jackson, former head of USA Networks, Chairman of Universal Television Group, and CEO of UK's Channel Four, was appointed President. IAC tapped its internal talent for new business ideas and, as a result, launched home-grown businesses,, Pronto, Very Short List, and 23/6 (in beta). In March 2006, AskJeeves was relaunched as In December 2006, IAC launched its first major product integration, AskCity, a new product from that integrates content from key IAC brands. In May 2007, the company launched AskMobileGPS, an application for GPS-enabled mobile phones with features from, Citysearch, and

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