Bangchak Petroleum Plc Extends Its Niche - 13 September, 2002
Bangchak Petroleum Plc says increases its market share in petroleum to 15% next year, from 14% currently. This figure will be achieved with the increase in sales of bunker and lubricant oils to the high-end market.If it’s so the company will be the country's fourth-largest player after PTT, Shell and Caltex in petroleum sales volume.
A 40-million-baht promotional budget was set aside for this year to promote both petroleum products, and 50 million baht had been allocated for next year for the same purpose.
Direct sales will be applied to industrial customers and other high-end sales will be targeted at dealers of both products.
This policy is to bit competitors with the value of sales and the higher quality of the product as bunker oil produced by Bangchak Petroleum has 2% less sulphur content that is better for machinery.
Bangchak expects that bunker oil sales will increase 7% this year.
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