After 50 Years, Thailand Ends Daytime Alcohol Restrictions

Thailand has lifted its daytime ban on alcohol sales, ending a restriction that had been in place for more than fifty years. The decision was published in the Royal Gazette, marking a significant shift in the country's long-standing regulatory approach to alcohol consumption.

New Sales Hours Introduced Under Trial Program

Under the updated rules, alcohol sales will now be permitted from 11:00 a. m. until midnight. Previously, a nationwide prohibition was enforced between 2:00 p. m. and 5:00 p. m. The new schedule will operate on a trial basis for six months, after which Thailand's Alcohol Control Committee will assess its economic and social impact.

A Policy Rooted in Workplace Discipline

The daytime ban was originally introduced in 1972 to prevent government employees from drinking alcohol during working hours. According to Deputy Prime Minister Sophon Saram, this restriction no longer reflects Thailand's current reality.

"The measure is outdated, and lifting it is intended to stimulate tourism and encourage economic activity during the holiday period,” said Sophon Saram.

A Move Aimed at Economic Growth and Tourism

Authorities believe that easing alcohol regulations will support Thailand's tourism sector, one of the country's most important economic engines. The government expects the trial period to offer valuable insights into how more flexible alcohol rules might strengthen both holiday spending and the broader economy.