Procter & Gamble tops list of advertisers in Russia

According to data of the independent research group RPRG, the combined advertising budgets of ten main advertisers on the Russian market amounted to $218m in May 2002. The figures were calculated in accordance with the official price lists. The leader was Procter & Gamble with a $38m budget spent on advertising in May 2002. It is followed by Unilever ($31.7m), Nestle ($28m), Wimm Bill Dann ($26.1m), Mars Russia ($22.8m), Henkel ($20.1m), Pepsi Co ($14m), Wrigley ($13.9m), Danone ($12.4m) and Coca Cola ($11.1m).

Procter & Gamble was also the leader of TV advertising with $37.7m. Unilever allocated some $31.5m on TV advertising in May, 2002, Wimm Bill Dann $26m, Nestle $25m and Mars Russia $22.4m. Leaders of outdoor advertising were Samsung Electronics ($931,000), RJR Tobacco ($702,000) and B.A.T. Industries ($524,000). L'Oreal ($1.734m), Philip Morris ($629,000) and Beiersdorf AG ($546,000) spent these sums on advertising in printed mass media sources. Mobile TeleSystems ($1.02m), Bee Line ($599,000) and Sonic Duo ($392,000) were advertised on radio more than anybody else.

©

&to=http://www.pg.com/?rc=-5' target=_blank>Procter & Gamble