In Italia, a novel procedure has been discovered to usher sexual relationships into a higher level. A study conducted by the “Women and the Quality of Life” association has shown that 40% of married couples in the country jointly watch televised sporting events, mainly football matches. As a result, 70% admit a “dramatic improvement” of their sexual relationships. 26% of the Italian married couples who jointly support their favorite teams or individual athletes in front of a television screen say they fell the “adrenaline rush” in their blood. 18% say that watching football on TV has helped them find the common language. 13% confess they have become more inventive in bed, according to RIA Novosti news agency. Fair-sex respondents assert they feel excited when they see athletic men’s bodies demonstrated on TV. Commenting on the study’s results, the Messagiero newspaper tries to comfort its male readership with the following: “If your wife gets more enjoyment imagining a football star in your place, it is all the same better than if she would actually sleep with a neighbour.”
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