First-ever Video in Print to Appear in September

In a marketing stunt to promote its fall TV series, CBS Corp. is inserting thousands of tiny screens in copies of the Time Warner Inc. publication Entertainment Weekly.

Photo: First-ever Video in Print to Appear in September

First-ever Video in Print to Appear in September

The screens measure two and a quarter inches diagonally and play about 40 minutes of clips from new and old CBS shows.

The video begins with a cheeky intro to the "video-in-print" technology, starring characters from the show "The Big Bang Theory." , Wall Street Journal reports.

An upcoming issue of Entertainment Weekly's print edition will be embedded with a video player that will run ads for CBS shows and Pepsi.

The ad comes in a heavy-paper package resembling the kind of novelty greeting cards that make noises. A roughly two-inch screen starts playing automatically as the page flips open. A speaker is embedded below it.

CBS Corp. and Time Warner Inc.'s Entertainment Weekly billed the video advertisement as the first ever to appear in a print magazine. CBS says the video player insert, made by a Los Angeles company called Americhip Inc., will be able to withstand the binding processes and mail delivery , The Associated Press reports.

The first-ever video ad in print will appear in the Sept. 18 issue of Entertainment Weekly, part of publishing giant Time Inc. Readers will encounter an advertising spread with a wafer-thin screen that plays clips from CBS's Monday night shows , New York Post reports.