An animated display of London's jigsaw-style 2012 Olympics logo was withdrawn from an official Web site Tuesday following concern it could trigger epileptic seizures.
The 400,000-pound (US$796,000; 590,500 EUR) design, comprised of four jagged pieces which form the numbers 2012 in a variety of colors was specifically designed to appeal to young people and feature on the Internet.
Epilepsy Action, a British health charity, said 10 people had complained about the animation Tuesday and some had suffered seizures as a result of watching images depicting a diver plunging into a pool.
"We have just been notified of the problem and we have taken immediate steps to remove the animation from the Web site," a London 2012 Olympics spokeswoman said on condition of anonymity in line with policy. "We will now re-edit the film."
The logo, unveiled Monday, already has attracted ridicule and within hours an online petition was established asking for a new design.
London's Design Museum founder Stephen Bayley said the logo was "a puerile mess, an artistic flop and a commercial scandal."
Chief organizer Sebastian Coe claimed the graffiti-style design was created to draw the attention of young people. An official Web site shows flashing and moving images of the logo, which - in a departure from previous games - has no visual imagery of the host city or country.
How many angels are there on the tip of the needle? This question is just as pointless as an attempt to find an answer to the question of how many NATO missiles there are in Europe