Warner Bros. creates new home

Warner Bros. Entertainment has reorganized its home video and digital distribution efforts, creating a new group that will encompass games, wireless, Internet strategy and anti-piracy efforts.

The Warner Bros. Home Entertainment Group will be led by Kevin Tsujihara, 41, who will report directly to Barry Meyer, Warner Bros.' chairman and chief executive, and to President Alan Horn.

The company said Tuesday it is also forming Warner Bros. Digital Distribution, a business unit that will concentrate on video-on-demand, wireless distribution of entertainment and emerging technologies.

Warner Bros. also announced that it had replaced its current home video head with Ron Sanders, who becomes president of Warner Bros. Home Video.

Warner Bros. was a pioneer in the development of the DVD and was an early backer of HD DVD, a high-definition format. The company recently said it would join the group supporting the rival next generation DVD format, Blu-ray, and would release films in both formats.

Tsujihara had led the company's new media initiatives, including the short-lived Internet site Entertaindom.com. He joined the studio in 1994 and most recently served as executive vice president, corporate business development and strategy, AP reports.

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