Hyatt expands in Bulgaria’s Sunny Beach — more comfort on the Black Sea coast

Sunny Beach has long been known as a budget-friendly seaside escape — but Hyatt is changing that image. The hotel group has expanded its resort on Bulgaria’s coast, bringing upscale amenities to the popular Black Sea destination.

The expansion includes more suites, new pool areas, and high-end dining options. Travelers now have access to wellness packages, rooftop bars and sea-facing spa treatments — all without leaving the EU's visa-free zone for many tourists.

What makes it stand out: direct beach access, year-round comfort, and a mix of local charm and international hospitality standards.

According to a recent announcement, the resort will also launch partnerships with local wineries and host international events in 2025.

🏨 What’s new at Hyatt Sunny Beach

📉 Myth vs truth

• Myth: Black Sea resorts are outdated.
  Truth: Brands like Hyatt are raising the bar significantly.
• Myth: Bulgaria is boring for luxury travel.
  Truth: It now offers 4–5 star options with great value.

❓ Frequently Asked Questions

• Do I need a visa to visit?
  Not if you're from most countries in the Americas or Europe — check local agreements.
• Is it child-friendly?
  Yes — there are family zones, pools, and kids’ programs.
• When’s the best time to go?
  May–September for beach season; fall and spring for relaxation and wellness.

Fun fact: Sunny Beach is now positioning itself as the “Balkan Riviera” — and with Hyatt’s latest upgrade, it’s getting closer than ever.