Alcohol drinkers will face a new possibility to communicate with the bottles.
Bluetooth is to provide consumers with a new technology that will allow them to interact in a completely new way.
"Everyone likes to see their name in lights," says Brandon Laidlaw, president and chief operating officer of Pleasanton, California-based Medea vodka, which recently introduced a liquor bottle equipped with a LED message band that can be programmed to scroll any message that inspires you via a free smartphone app.
This new use of tech means consumers can customize messages on the bottles they are drinking. They even can track its exact location. Distributors and bar owners can use the same technology to track purchases and get sales data.
And global drinks company Diageo is even working on smart sensor-equipped bottles that communicate with consumers' devices and switch gears - recipes vs. sales promos - once the bottle is opened.