Ramstore Goes on Price-Cutting Marketing Action

Ramstore, a retail chain, is continuing its marketing action aimed at cutting prices. As the company's press service reported to RosBusinessConsulting, in line with the 'Pricefall' marketing action, the retailer will lower prices for a wide range of goods. As RBC earlier reported, the 'Penny Prices' action started in late August to commemorate the 5th anniversary of opening the first supermarket of Ramstore retail chain in Russia. A Ramstore spokesperson pointed out at this time the price-cutting program would be launched under the motto 'Microprices' and would last from October 22 until November 1, 2002.

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