Google’s new tool to oust competitors from online advertising

Internet giant Google plans to reveal the new measurement tool which may boost Google’s development of the Internet usage market.

The new service known as GOOG is aimed to help advertisers choose their preferences in online ad placement. The new tool is said to be unveiled June 24.

The new tool by Google will become a serious competition for major players in the market field – comScore and Nielsen Online. These two companies measure web audiences with the help of surveys or panels, whereas GOOG will be based on the web server data.

It is worthy of note that Google will provide the new service free of charge.

Google has created services and tools for the general public and business environment alike; including Web applications, advertising networks and solutions for businesses.

Most of Google's revenue is derived from advertising programs. For the 2006 fiscal year, the company reported US$10.492 billion in total advertising revenues and only US$112 million in licensing and other revenues. Google AdWords allows Web advertisers to display advertisements in Google's search results and the Google Content Network, through either a cost-per-click or cost-per-view scheme. Google AdSense website owners can also display adverts on their own site, and earn money every time ads are clicked.

The Google web search engine is the company's most popular service. As of August 2007, Google is the most used search engine on the web with a 53.6% market share, ahead of Yahoo! (19.9%) and Live Search (12.9%). Google indexes billions of Web pages, so that users can search for the information they desire, through the use of keywords and operators. Google has also employed the Web Search technology into other search services, including Image Search, Google News, the price comparison site Google Product Search, the interactive Usenet archive Google Groups, Google Maps, and more.

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