Wal-Mart Stores, Inc. (NYSE: WMT), an American public corporation that runs a chain of large, discount department stores, is cherishing an idea to ooze into the Russian market.
First of all, Wal-Mart has appointed an analyst to explore growth opportunities in Russia and neighboring markets.
Stephan Fanderl was named president of Wal-Mart Emerging Markets to help achieve this goal. Earlier he successfully dealt with Germany ’s REWE Group, developing its business in Germany and other countries.
Wal-Mart, looking for international cooperation and extension, actually ranked the top 20 countries relative to international retailer presence, including Russia as the 10-largest global retail market.
The joint venture may involve a great number of obstacles, such as local competition, infrastructure, logistics and securing partnerships. It may also face regulations fixed by the Russian government.
Russian President Vladimir Putin and German Chancellor Angela Merkel had had a few fights and used strong language because of the Ukrainian crisis in 2014