QuadrantONE, advertisers say "Yes"

Four of the country’s leading media companies today reported the creation of quadrantONE , a new online sales organization focused on premium advertisers seeking high-quality audiences and national reach. Investors in the new network include Tribune Company, Gannett Co., Inc., Hearst Corporation and The New York Times Company.

Photo: QuadrantONE, advertisers say "Yes"

The Tribune Company is a large American multimedia corporation based in Chicago , Illinois . It is the nation's second-largest newspaper publisher, responsible for the Chicago Tribune, Los Angeles Times, Newsday, Hartford Courant, and the Baltimore Sun, among others. Through other subsidiaries, the Tribune Company also owns Tribune Broadcasting, Tribune Entertainment, Tribune Media Services, and the Chicago Cubs baseball team.

Gannett Company, Inc. is a publicly traded media holding company based in the United States and is the largest U.S. newspaper publisher as measured by total daily circulation. Its assets include the national newspaper USA TODAY, and the weekly USA Weekend. Its largest non-national newspaper is The Arizona Republic in Phoenix , and other large newspapers include The Indianapolis Star, The Des Moines Register, The Honolulu Advertiser and The Detroit Free Press. Gannett Company, Inc. was founded in 1923 by Frank Gannett in Rochester , New York . The company was headquartered in Rochester , New York until 1986 when it relocated to Arlington , Virginia . In 2001, it moved to its current headquarters in Tysons Corner, a suburb of Washington , D.C. The name of the company is pronounced "guh-NETT", with the emphasis on the second syllable.

The Hearst Corporation is a privately-held American-based media conglomerate based in the Hearst Tower in New York City , USA . Founded by William Randolph Hearst as an owner of newspapers, the company's holdings now include a wide variety of media. The Hearst family is involved in the ownership and management of the company.

Hearst Corporation is one of the largest diversified communications companies in the world. Its major interests include 12 daily and 20 weekly newspapers, including the Houston Chronicle, San Francisco Chronicle, and Albany Times Union; nearly 200 magazines around the world, including Cosmopolitan and O, The Oprah Magazine; 28 television stations through Hearst-Argyle Television which reach a combined 18% of U.S. viewers; ownership in leading cable networks, including Lifetime, A&E, The History Channel and ESPN; as well as business publishing, Internet businesses, television production, newspaper features distribution and real estate.

The New York Times Company is an American media company. It is best known as the publisher of its namesake, The New York Times. Arthur Ochs Sulzberger, Jr. has served as Chairman of the Board since 1997.

Uniting the online audiences of quadrantONE’s participating media companies, large national advertisers can immediately reach tens of millions of unique visitors in the country’s top markets. Each participating company has agreed to dedicate advertising inventory to quadrantONE, so the network can offer customized online campaigns on a highly competitive basis.

The network has a reach of nearly 50 million monthly unique visitors and covers 27 out of the top 30 markets. quadrantONE will, for the first time, offer advertisers the capability to consistently deliver their brands and messages on a national scale through advertising with the well-established and trusted online newspaper and broadcasting sites of the participating media companies.

The network will cover the nation’s top markets including New York , Los Angeles , Chicago , San Francisco , Boston , Atlanta , Houston , Phoenix , Detroit , Dallas , Philadelphia , Washington , D.C., Baltimore , Cincinnati , Denver , Minneapolis/St. Paul, Orlando , San Antonio , Sarasota , Ft. Lauderdale , San Jose and Albany , N.Y. A full list of participating Web sites is available at www.quadrantONE.com.