Many women are attracted to bald men because they associate baldness with high sexuality, leadership qualities, charisma, bravery, decisiveness, and success.
The trend for bald men emerged in the 1970s when scientists discovered that bald men have higher testosterone levels. Additionally, in the 1990s, researchers identified an evolutionary advantage to baldness.
"Baldness also occurs in chimpanzees and gorillas, if they are very aggressive and active. It became clear that hair reduction on the head was nothing more than an adaptive response in the animal kingdom among male primates to help them win fights," Psychologist Andrey Zberovsky said, 360.ru publication reports.
Men's style expert Yevgeny Tuayev added that bald men tend to take better care of themselves. They use moisturizing masks, apply SPF creams, and visit tanning salons.