For the first three months of this year Mcdonald's closed 350 stores and is planning to close other 350 by the end of the year.
Fast food giant recently announced of closure of 350 poorly performing stores this year and added that 350 stores were already closed this year in the US, Japan and China.
Earlier in its statement Mcdonald's reported 11% decrease in revenue and 30% drop in profit in the first quarter of this year. It is a continuation of its troubles in the last two years as it has struggled to compete with new U.S. competitors, a tough economy in Europe and a food safety scare in Asia,"
McDonald's started falling into a steep decline after customers began seeking healthier alternatives, a decline which may prove terminal for the world's largest fast food chain.
It was definitely a sign of the times when Hillary Clinton stopped to eat at Chipotle while campaigning in Iowa earlier this month, two decades after her husband famously stopped at a McDonald's while jogging.
"The world is starting to ask what they're truly eating in their food - and the new conglomerate of natural grocers and restaurants are trailblazing the way into an entirely new economic environment," Anthony Gucciardi wrote. "In other words: people are simply tired of shoveling garbage into their bodies, and they're not going to put up with it anymore."
And price conscious consumers aren't just limited to McDonald's nowadays: natural food outlets such as Whole Foods are offering organic foods at the same price as a Big Mac with fries.
Read article in Russian on the Russian version of Pravda.Ru