Google+
Рейтинг@Mail.ru
Pravda.ru

Society » Real life stories

McDonald's goes belly up in Bolivia

26.12.2011
 

McDonald's goes belly up in Bolivia. 46249.jpegMcDonald's leaves Bolivia healthier forever!

After 14 years of presence in the country, and despite all the existing campaigns and having a network, the chain was forced to close the eight restaurants that remained open in the three main cities: La Paz, Cochabamba and Santa Cruz de la Sierra.

It is a question of the first Latin-American country that will remain without any McDonald's, and the first country in the world where the company has to close because it persists in having their numbers in the red for over a decade.

The impact for the creative and marketing managers has been so strong that a documentary was filmed under the title "Why McDonald's went broke in Bolivia," where they try to somehow explain the reasons that led Bolivians to still prefer pies to hamburgers.

Cultural rejection

The documentary includes interviews with cooks, sociologists, nutritionists, educators, historians and more, where there is a general agreement: the rejection is neither to the hamburgers nor to their taste. The rejection is in the minds and mentality of Bolivians. Everything indicates that "fast food" is literally the opposite of a Bolivian's conception of how to prepare a meal.

In Bolivia, the food to be good requires, in addition to taste, care, and hygiene, a lot of preparation time. This is how a consumer values the quality of what goes into the stomach, also by the amount of time it took to make ​​the meal. Fast food is not for these people, the Americans concluded.

 

Translated from the Spanish version by:

Lisa Karpova

Pravda.Ru

| More
2255

Popular photos

Most popular

Europe makes one step towards Russia, away from USA
Europe makes one step towards Russia, away from USA
Elections to the governing bodies of the EU finished, and it was the word of German Chancellor Angela Merkel that played the crucial role in the elections. What prompted her to opt for the Polish PM...
A Sun Tzu Kremlin
A Sun Tzu Kremlin
Economic World War waged against Russia and the BRICS alliance is based upon miscalculations of the Anglo-Zionist-American group think. Sanctions purported to be instruments in response to escalations...

Video

Popular photos

Система Orphus