Рейтинг@Mail.ru
Pravda.ru

News » Economics

Independent research group releases data on largest Russian advertisers

22.08.2002 | Source:

Pravda.Ru

 

Advertising budgets of the ten major Russian advertisers amounted to atotal of $225m in June 2002, as compared to $218m in May 2002, theindependent research group RG reported. Procter & Gamble was the leaderin the total volume of allocations for advertising with $52.8m in June thisyear ($38m in May). Wimm Bill Dann, Russia's largest beverage producer, wasin second with $30.8m in June ($26.1m in May). Then came Unilever with$27.9m ($31.7m in May), Nestle with $18.7m ($28m in May) and L'Oreal with$18.5m ($6.6m in May).Procter & Gamble was the leader in the volume of advertising on television.It allocated $51.2m for these purposes in June 2002., while Wimm Bill Dannspent $30.8m on commercials. Unilever was in third with $25.4m and Nestlewas in fourth with $18.5m.Samsung Electronics became the leader in billboard advertising ($1.67m). Itwas followed by RJR Tobacco ($763,000) and Philip Morris ($577,000)..

 

follow us in feedly



Popular photos


Most popular

The main mystery of execution of Russian Royal Family still unsolved
The main mystery of execution of Russian Royal Family still unsolved
A sad date in the history of Russia - the shooting of the royal family - is drawing near. Despite the investigation, neither the Russian Orthodox Church, nor members of the royal family recognized...
Greece rejects Euro-austerity and social terrorism
Greece rejects Euro-austerity and social terrorism
At least there is one country in Europe with a spine and some courage and that country is called Greece; at least there is one people in Europe who stand for Democracy and those people are the Greeks...

Video

Popular photos

Система Orphus