Google+
Рейтинг@Mail.ru
Pravda.ru

News » Economics

Independent research group releases data on largest Russian advertisers

22.08.2002 | Source:

Pravda.Ru

 

Advertising budgets of the ten major Russian advertisers amounted to atotal of $225m in June 2002, as compared to $218m in May 2002, theindependent research group RG reported. Procter & Gamble was the leaderin the total volume of allocations for advertising with $52.8m in June thisyear ($38m in May). Wimm Bill Dann, Russia's largest beverage producer, wasin second with $30.8m in June ($26.1m in May). Then came Unilever with$27.9m ($31.7m in May), Nestle with $18.7m ($28m in May) and L'Oreal with$18.5m ($6.6m in May).Procter & Gamble was the leader in the volume of advertising on television.It allocated $51.2m for these purposes in June 2002., while Wimm Bill Dannspent $30.8m on commercials. Unilever was in third with $25.4m and Nestlewas in fourth with $18.5m.Samsung Electronics became the leader in billboard advertising ($1.67m). Itwas followed by RJR Tobacco ($763,000) and Philip Morris ($577,000)..

Visit to &to=http://www.rbc.ru' target=_blank>RBC

 

Popular photos

Most popular

Russia and USA keep their eyes open and powder dry
Russia and USA keep their eyes open and powder dry
The period of euphoria and reset of relations is over, and the Americans are threatening us again. Just listen to what they say and how they attack Russia verbally: we will punish you, you will pay a...
Bombshell: British Iraq inquiry in flames
Bombshell: British Iraq inquiry in flames
If ever there was a geo-political bombshell, this is it. Twelve years after the illegal and inhumane invasion of Iraq based on lies, fabrication and downright arrogance, 6 years after the launch of...

Video

Popular photos

Система Orphus