Google+
Рейтинг@Mail.ru
Pravda.ru

News » Economics

Independent research group releases data on largest Russian advertisers

22.08.2002 | Source:

Pravda.Ru

 

Advertising budgets of the ten major Russian advertisers amounted to atotal of $225m in June 2002, as compared to $218m in May 2002, theindependent research group RG reported. Procter & Gamble was the leaderin the total volume of allocations for advertising with $52.8m in June thisyear ($38m in May). Wimm Bill Dann, Russia's largest beverage producer, wasin second with $30.8m in June ($26.1m in May). Then came Unilever with$27.9m ($31.7m in May), Nestle with $18.7m ($28m in May) and L'Oreal with$18.5m ($6.6m in May).Procter & Gamble was the leader in the volume of advertising on television.It allocated $51.2m for these purposes in June 2002., while Wimm Bill Dannspent $30.8m on commercials. Unilever was in third with $25.4m and Nestlewas in fourth with $18.5m.Samsung Electronics became the leader in billboard advertising ($1.67m). Itwas followed by RJR Tobacco ($763,000) and Philip Morris ($577,000)..

Visit to &to=http://www.rbc.ru' target=_blank>RBC

 
| More
1005

Popular photos

Most popular

Naval base in Cuba would be Russia's best response to US hawks
Naval base in Cuba would be Russia's best response to US hawks
A new NATO command center will be created near Varna in Bulgaria: 40 commanders, trainers and liaison officers. The decision was made during the visit of US Secretary of State Kerry and NATO Secretary...
How to destroy Europe, in five easy steps
How to destroy Europe, in five easy steps
First, you wait for an opportunity to take part in a European war. That is what US president Woodrow Wilson did in 1917: most of the US people was vehemently against entering the Great War, despite...
Система Orphus